Tracking an Evolving Breed of Retail Consumer—Big Data Analytics in Action
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Alan Radding August 2nd, 2012
You hear a lot these days about Big Data and analytics. What follows is an example of it in action. This goes well beyond retail; almost every industry, including yours, can capitalize on this kind of capability.
The IBM Retail Online Index, a cloud-based analysis of the online retail sector, reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media over the most recent three-month period.
Big Data analytics is not magic. But when done right, and a number of vendors